About the project
The Museum of Fine Arts, one of the most important institutes of Hungarian culture, has been under renovation for the last 3 years. OTP Bank and the Mito Advertisement Agency created a competition for creators with the main price for the best work being displayed at the reopening and kept in its permanent exhibition for a whole month.
I was involved in the project as an Art Director and a creator who has an artistic background to design all visual elements for the campaign. My main goal was to create a visual that shows the steps of art work creation. I used collage technic because I think it truly expresses what could be in a creator's mind while they are developing any kind of art.
Storyboard for the Case Study